TORONTO – Rogers Media launched iVillage.ca on Monday, providing Canadian women with an on-line destination for engaging content and community.
iVillage.ca will feature original content alongside top features from iVillage.com, plus stories from other Rogers brands such as Chatelaine, CityLine and sweetspot.ca. Its slate of experts and contributors will include Canadian mommy blogger Catherine Connors (Her Bad Mother), Home Heist’s Cheryl Torrenueva, and Lianne Phillipson-Webb, author of SproutRite, who will dish out weekly nutrition advice for the family. The community-driven site will also connect women to discussion boards featuring topics important to Canadian women.
"Rogers Media is thrilled to launch iVillage.ca in partnership with iVillage," said Jason Tafler, chief digital officer, in the announcement. "We are proud to bring a Canadian perspective to such a prominent brand. With iVillage.ca added to our list of more than 250 digital products, we will continue to provide Canadian women with trusted, top-tiered online content."
