TORONTO – Bob McCown has signed a new multi-year deal with Sportsnet 590 The FAN to remain host of Prime Time Sports, Rogers Media announced today.
McCown is a Toronto institution as he was the original host of Prime Time Sports when the show first launched in 1989 and he remains the most listened-to sports radio personality in the country.
“Bob has helped shape the all-sports radio landscape in Canada and very few, if any, can make that claim,” said Scott Moore, president of Sportsnet and NHL Properties, in the press release. “Bob’s body of work is unparalleled in this business and has been for decades. He’s as exceptional a broadcaster as you will ever find.”
Prime Time Sports remains the most listened-to sports talk radio program, according to Rogers, whose release noted McCown is the ratings leader in:
• Average minute audience for males 12+
• Average minute audience for males 25-54
• Share of audience for males 25-54
“Bob is the most prominent and revered sports talk radio host in the country for good reason,” said Dave Cadeau, national format director, Sports Radio, Rogers Media, in the release. “He’s the single best interviewer in the industry. He elicits the most interesting responses from his guests and guides conversations in a way that is relevant to his audience. These are unique abilities and he has mastered them.”
Prime Time Sports can be heard from 4 to 7 p.m. ET on Sportsnet 590 The FAN in Toronto, as well as numerous additional stations within the Sportsnet Radio Network. Fans can also listen at Sportsnet.ca/590, the Sportsnet App, Radioplayer Canada App, Google Home and Amazon Echo. Prime Time Sports is also simulcast on television on Sportsnet 360.
