Rogers Radio ditches Bob for Jack in London

LONDON – Rogers Radio rebranded its London station from 102.3 BOBfm to the new 102.3 JACKfm on Thursday.With five established sister stations in cities across Canada, the successful JACK Rogers Radio brand features hit music from such artists as Maroon 5, Adele, and P!nk, mixed with classic favourites from Queen, The Rolling Stones, and AC/DC. The new station will also feature “JACK’s No Repeat Work Day,” offering listeners no repeats between 8:00 AM and 5:00 PM daily.The new station format is being promoted through an out-of-home external media campaign, and across select Rogers Media properties.“Appealing to a broad cross-section of audiences,...