Rogers' prescription for wider distribution? Shoppers Drug Mart

TORONTO – In an effort to broaden its retail distribution, Rogers has launched a pilot project with Shoppers Drug Mart which will see Rogers and Fido wireless products stocked in more than 30 drug stores. Select Shoppers Drug Mart stores in "a key regional area" will begin offering HSPA-ready smart phones and Internet Rocket Sticks beginning July 1st, the companies announced Monday."Customers are telling us they want more choice for where they acquire Rogers and Fido products and services in their own neighbourhoods," said Rogers' communications president Rob Bruce, in the announcement. "Through this pilot initiative, Rogers and Fido customers will have access...