Rogers ponders eastern broadcast solutions while shooting new show

By etan vlessing

SEED, THE NEW CITYV SITCOM now shooting in Halifax, will debut in Atlantic Canada, as across the country, early in 2013. Citytv just won’t simsub the sperm donor comedy in the Maritimes, and local TV viewers will see Citytv Toronto commercials when the series bows. The broadcaster wanted to simsub it, but the CRTC said no to the company’s request last month. That’s a challenge for the braintrust at Rogers Media, where Atlantic Canada remains the one Canadian market where Citytv has no simsub privileges, and so depends on distant-signal carriage via BDUs. To be sure, John Richie, executive producer...