Radio / Television News

Rogers poised to profit most from sports programming: BMO report


WHILE ACQUIRING SPORTS rights is getting increasingly expensive for broadcasters, the fact is it’s still a profitable business – and in Canada, Rogers is in the best position to profit from sports programming, according to a new report from BMO Capital Markets. Sports programming, reads the research report by analyst Tim Casey, is a critical category for all BDUs. “Sports are live. They are PVR-proof. They are relatively piracy proof. As media distribution platforms proliferate, sports programming has emerged as the most resilient, and therefore most important, category for video suppliers and packagers.” National sports broadcasting in Canada is effectively...