TORONTO – It was one of the plum contracts up for grabs among Toronto ad agencies and today Rogers Communications Inc. announced that, after a thorough review, it has selected Publicis to provide all marketing communications support for the Rogers Group of Companies. Publicis and Rogers have reached an agreement in principle pending final approvals. "We launched our review process earlier this year and we were thoroughly impressed with the calibre of agencies that made it to our final round", said Ted Rogers, president and CEO, Rogers Communications Inc. "Publicis impressed our entire team and we're excited to begin working...
