Cable / Telecom News

Rogers opens first of 20 “enhanced” retail stores


TORONTO – Following in the steps of Telus and Shaw, Rogers opened the doors on its new retail store concept Thursday in Toronto, a concept that it says puts the emphasis on service and community.

Customers will now receive more tailored one-on-one service, more of the latest technology and products, and more ways to stay connected and entertained than ever before, in a friendly and interactive retail environment, according to the press release.

"This store opening is part of a larger retail transformation to enhance how we service and sell to our customers”, said retail VP Sian Doyle, in the release.  “With interactive learning sessions and seasoned tech experts available onsite, consumers can learn more and get the latest technology and services in-store."

Rogers is planning to launch over 20 enhanced and remodeled retail store locations this year in major markets in Alberta, British Columbia, Manitoba, Ontario, Quebec, and Saskatchewan, with a rollout strategy to continue in the coming years. Several of these locations will be brand new locations.

www.rogers.com