Rogers offers turn key loyalty program to small businesses

TORONTO - Vicinity, a new loyalty and automation platform launched in Toronto on Wednesday by Rogers Communications, is geared towards providing local retailers who buy into the program the opportunity to deliver customized loyalty programs which recognize, reward and communicate with customers – and hopefully grow repeat business. "Small businesses across Canada are looking for cost effective, turn-key solutions to drive growth in their business and establish meaningful customer relationships," said Fiona Lake Waslander, general manager, Vicinity, in the company’s press release. "Vicinity integrates easily into businesses, providing a simple platform to drive return traffic and increase customer lifetime value...