Rogers offers multi-screen web video content

TORONTO – What’s a hot day without shorts?Rogers Media has kicked off a new programming initiative called Shorts in the City, which claims to offer Canadians the largest selection of serialized on-line video content available in the country. Using content from Vuguru, Michael Eisner’s new media studio in which Rogers is an investor, and international distributor Fireworks, programming will include over 17 shows, 500 episodes and 35 hours of drama, comedy, sci-fi, thriller, horror and animation. “Shorts in the City is a first in Canada for serialized content, a wide multi-screen and multi-platform release,” said Claude Galipeau, Rogers' SVP and...