TORONTO – What’s a hot day without shorts?
Rogers Media has kicked off a new programming initiative called Shorts in the City, which claims to offer Canadians the largest selection of serialized on-line video content available in the country. Using content from Vuguru, Michael Eisner’s new media studio in which Rogers is an investor, and international distributor Fireworks, programming will include over 17 shows, 500 episodes and 35 hours of drama, comedy, sci-fi, thriller, horror and animation.
“Shorts in the City is a first in Canada for serialized content, a wide multi-screen and multi-platform release,” said Claude Galipeau, Rogers’ SVP and GM of digital media, in the announcement. “We plan to release the video first on the web and mobile, and then migrate some titles to TV and the Rogers On Demand VOD platform. The content will be available on a range of Rogers’ brands including Citytv.com, Sportsnet.ca, RogersonDemand.com, Flare.com, Macleans.ca, and Louloumagazine.com. An iPhone application, launching (Tuesday), is available exclusively to Rogers and Fido customers. The programming will also be available on a new iPad application when it is launched in Canada.”
The initiative’s national advertising campaign kicked off Tuesday. Nissan Canada signed on as a partner and will have their ads integrated within the programming.
