Rogers' new mobile brand details leaked

TORONTO – Many of the details of the new low-cost Rogers Communications wireless brand, Chatr, were seemingly leaked this week.Mobile blog Mobile Syrup is featuring several very real-looking slides and pricing data sent to them by someone who attended a training session on Toronto. It’s said the new brand launch is imminent.Click here for a look at the new brand which takes dead aim at the likes of newcomers Wind Mobile, Public Mobile and Mobilicity.With Rogers’ strong network – and huge marketing capability – Chatr could be positioned as a loss leader brand under the big red umbrella and potentially...