Cable / Telecom News

Rogers must drop “most reliable” claims this week


VANCOUVER – Rogers must stop referring to itself as “Canada’s most reliable network” by the end of this week, said Justice Christopher Grauer in a written order.As reported by Cartt.ca, after launching its own HSPA wireless network in partnership with Bell last month, Telus filed a lawsuit to halt the use of Rogers’ marketing claims of being the fastest and most reliable network.While Rogers has already dropped the “fastest” claim, it steadfastly held on to the “most reliable” title in its advertising. But Justice Grauer has ordered Rogers to drop the reference from its website and all other Internet advertising immediately, and has given it...