Cable / Telecom News

Rogers’ Mike Lee to co-chair CTAM summit

ALEXANDRA, VA. – The Cable & Telecommunications Association for Marketing (CTAM) has announced that Mike Lee, Chief Strategy Officer with Rogers Communications, and ESPN Marketing Senior Vice-President Katie Lacey will co-chair the CTAM Summit 08. This year the Summit, to be held in Boston November 9-11, will examine how consumer marketers, product developers and managers, and affiliate sales executives can capitalize on fast-changing technology and improve the consumer experience in television, Internet and phone. Attendees will be able to delve into advanced product solutions, evolving marketing tools and multi-platform consumer engagement, as well as have time to exchange ideas with...