Rogers Media trials dynamic ad insertion on digital audio platforms

TORONTO - Rogers Media has announced the beta launch of dynamic ad insertion (DAI) advertising on live and on-demand audio streams for its radio stations across Canada.DAI for audio marries automation with first- and third-party data and location-based targeting to unlock the true power of digital listening. DAI for audio targets listeners anywhere on the go, serving tailored ads that are relevant to audiences and high performing for advertisers. The new service also provides advertisers with an immersive and non-skippable environment for the brands and messages and targets listeners however they choose to connect, whether it’s via their new smart...