Rogers Media touts new “brand-safe” options for advertisers

TORONTO – Rogers Media Sales unveiled two new deals for advertisers Tuesday that it says will expand reach and deliver “brand-safe premium-content environments”.Rogers Media and The Weather Company are teaming up to provide weather information and content customized specifically for the Canadian market. With this agreement, The Weather Company will provide in-depth weather data and forecasts, as well as curated content, across Rogers Media properties. In turn, Rogers Media will provide locally relevant articles, photos, and video content across the Canadian versions of The Weather Channel app and weather.com.The Weather Company and Rogers Media Sales will also work together to enhance advertising...