Rogers Media buys podcaster Pacific Content

VANCOUVER – Rogers Media announced Wednesday it has acquired Pacific Content, a branded-content podcast company that produces original podcasts for clients across North America.Financial details of the transaction were not disclosed.With the launch of the company’s Frequency Podcast Network last year (which leverages a lot of its radio talent), Rogers Media continues to see growth its audio business. Rogers also owns and operates 56 radio stations across the country.Today, notes the Rogers press release, 26% of Canadians tune in to podcasts once a month, while 18% listen weekly (Source: Canadian Podcast Listener, May 2018). In the U.S., Americans have seen...