Cable / Telecom News

Rogers leads North American multicultural marketing awards


NEW YORK – Rogers Cable led all cable companies with four first place wins in the NAMIC (National Association for Multi-ethnicity in Communications) 2007 Excellence in Multi-cultural Marketing Awards (EMMA) competition. Spotlighting best practices in multicultural marketing, the awards will be presented on Monday, September 17, 2007 during a special session of the 21st Annual NAMIC Conference, Diversity 2.0: The New Protocol. Taking place at the Hilton New York Hotel in Manhattan, the three-day conference is scheduled for September 16-18, 2007. Recognizing the cable industry's commitment to developing strategic and creative approaches to ethnic-targeted marketing, entries are judged within two...