NEW YORK – Rogers Cable led all cable companies with four first place wins in the NAMIC (National Association for Multi-ethnicity in Communications) 2007 Excellence in Multi-cultural Marketing Awards (EMMA) competition.
Spotlighting best practices in multicultural marketing, the awards will be presented on Monday, September 17, 2007 during a special session of the 21st Annual NAMIC Conference, Diversity 2.0: The New Protocol. Taking place at the Hilton New York Hotel in Manhattan, the three-day conference is scheduled for September 16-18, 2007.
Recognizing the cable industry’s commitment to developing strategic and creative approaches to ethnic-targeted marketing, entries are judged within two groups: cable companies/distributors and networks/industry suppliers.
Additionally, the program is comprised of two categories: case studies/campaigns and marketing tactics. "The superior quality of the winning campaigns are indicative of our industry’s resolute commitment to reaching unique and powerful ethnic markets,” said Sandra Murillo Weber, vice-president, Multicultural Market Development, Turner Broadcasting System, Inc. and co-chair of the Annual NAMIC Conference planning committee.
Rogers Cable Communications received four first-place wins to lead all first-place winners in the cable companies/distributors group. Comcast received three first-place wins and five second-place acknowledgements. Cablevision and Cox Communications were also among the cable companies/distributors recognized, says the NAMIC press release.
Rogers won for its TVB on Demand case study, its TVB On Demand direct mail campaign, its Great Wall of TV outdoor campaign and its Great Wall campaign in the "other media" category.
BET Networks led the network/industry suppliers with a pair of first-place honors, one of which included a tie with TuTv in the Grassroots category. mun2 garnered two wins, which included first and second-place awards. Networks that earned single first-place wins include: Discovery Networks, HBO, Nickelodeon, SiTV, Telemundo and TV One. Ameredia finished second-place in three categories: CNN and Turner Broadcasting System, Inc. also garnered recognition.
The NAMIC Excellence in Multi-cultural Marketing Awards are sponsored by ESPN Deportes and presented in partnership with CableWorld, a publication of Access Intelligence’s Cable Group. The awards competition is produced by the NAMIC Multicultural Marketing Committee, a consortium of the industry’s leading multicultural marketing experts. Campaigns developed for the cable and telecommunications industry and submitted for entry were comprised of one or more cultural segments, such as the African American, Asian, and Hispanic markets. Entries were evaluated on elements such as sound and innovative strategy, strength of creative execution against the strategy and evaluation of results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants.
To register for the 21st Annual NAMIC Conference, or learn more about the NAMIC Excellence in Multi-cultural Marketing Awards, visit www.namic.com.
