Rogers announced Monday it is launching a new campaign that invites Canadians to donate their old hockey jerseys that will be turned into one-of-a-kind patchwork jerseys that will be featured as part of a national advertising campaign later this month.
The latest installment of Rogers’s “This Is Our Game” campaign, “The Great Canadian Jersey” will see pieces of donated hockey jerseys taken and stitched together to create unique jerseys designed by former OHL player turned fashion designer Cameron Lizotte.
As part of the ad campaign, the patchwork jerseys will be worn by some of Canada’s top hockey players as a symbol of our country’s national pride in the game, said a Rogers press release.
The jersey donation drive was kickstarted on Monday by Team Rogers athletes Edmonton Oilers captain Connor McDavid and Montreal Victoire captain Marie-Philip Poulin, who each donated a jersey from their personal collections in-person in Edmonton and Montreal, respectively.
“Whether it’s a child’s first minor-league team, a beer-league favourite or a retired NHL jersey, Canadians are invited to share their piece of history to be a part of history,” Terrie Tweddle, Rogers chief brand and communications officer, said in the press release. “With hockey’s deep roots in our culture, we are incredibly proud to launch this project as a way for Canadians to show their pride for our team and our game.”
Until Jan. 15, Canadians can drop off jerseys at participating Rogers stores across Canada. A list of participating locations is available here along with mail-in information for those unable to donate in person.
All Canadians who donate a jersey will be entered for a chance to win the Ultimate VIP Hockey Road Trip to any Canadian NHL team away game during the 2025-26 regular season.
Image borrowed from Rogers’s website
