Rogers kickstarts rebranding of its country music stations

KITCHENER – Rogers has announced it will be rebranding all of its country music stations throughout the year, starting with today’s unveiling of a new look and name for its Kitchener station KIX 106.7 to Country 106.7. Featuring a new name, logo and website, the brand will debut an all-new mobile app in the coming weeks. “The enhanced image and sound of Country 106.7 reflects the rapid growth and evolution of the format which we are excited to share with our listeners and advertisers,” said Julie Adam, Rogers Radio vice-president of programming, in a release. Rogers is also planning to...