MONTREAL - Rogers has thrown its sponsorship weight behind Quebec-based Cirque du Soleil, becoming the official wireless services provider of the group’s 2010-2011 Canadian tour.“This is a partnership between two leading innovators in the Canadian market dedicated to enhancing consumer experiences”, said Rob Bruce, Rogers’ president of communications, in the announcement. “We are delighted to accompany Cirque du Soleil on their 2010-2011 Canadian tour and we look forward to providing them with the most innovative wireless solutions available.”Rogers said that it intends to leverage the partnership by organizing several exclusive events for its customers, and in fact is hosting an exclusive showing of Cirque...
