Rogers announced Wednesday it has become the presenting sponsor of the 2024 Toronto International Film Festival (TIFF) as well as the TIFF People’s Choice Awards.
To kick off the 49th edition of the festival, TIFF and Rogers will host a VIP event celebrating TIFF’s origins in Toronto’s Yorkville district at the Four Seasons Hotel on Tuesday, Sept. 3. TIFF runs from Sept. 5 to 15.
“Rogers and TIFF share more than deep roots in our home city — we share a commitment to building a rich legacy in Canadian culture and entertainment, which we’re thrilled to celebrate as we welcome Rogers as the first-ever Presenting Sponsor of this year’s Festival,” TIFF CEO Cameron Bailey said in a press release.
“Rogers is involved in all aspects of the industry and their partnership amplifies our ability to celebrate a wider range of stories. With Rogers on board, we look forward to an impactful and unforgettable experience for festival attendees as we get closer to celebrating our 50th anniversary,” Bailey added.
Up until last year, Bell had been the lead sponsor of the festival for 28 years.
“As Canada’s leading communications and entertainment company, we’re proud to partner with TIFF this year to showcase the best film and entertainment from Canada and around the world,” said Rogers’s chief brand and communications officer Terrie Tweddle, in the release. “TIFF is one of the best film festivals in the world and we’re proud to support it and connect more Canadians to the best content and best experiences.”
As part of its Beyond the Seat program, Rogers customers will enjoy access to VIP experiences of festival screenings and other exclusive experiences, according to the press release.
Image borrowed from Rogers’s website
