TORONTO – Canadians helped Rogers Sports & Media celebrate International Nurses Day by raising awareness and funds, to the tune of $1 million, for Canada’s healthcare workers as they continue to keep us safe in the fight against Covid-19.
Limited-edition Hearts and Smiles t-shirts and masks have been purchased by Canadians in record numbers (and they’re still for sale), with proceeds going to The Frontline Fund. The four-day promotional blitz last week leveraged the company’s sports and media outlets, its hosts (the photo above is of Sportsnet’s Martine Gaillard, borrowed from her Instagram) and its partners, athletes, and celebrity friends.
“I am inspired by our frontline healthcare professionals and their tremendous dedication to the safety and wellbeing of Canadians,” said Joe Natale, president and CEO, of Rogers Communications. “We are blown away by the response to this initiative, and I am incredibly proud of our team’s commitment to giving back to the communities where we live and work.”
Proceeds from Hearts and Smiles are going directly to The Frontline Fund, a national coalition that supports more than 150 hospital foundations across Canada. These funds will help provide frontline healthcare workers with personal protective equipment, supplies, and support Covid-19 basic research, clinical trials, and vaccine development.
Canadians can continue to lend their support for our healthcare workers by purchasing Hearts and Smiles t-shirts and masks at HeartsandSmiles.ca
