Cable & Telecom

Rogers flanker brand Fido celebrates 25 years

Launches new tagline “At Your Side” TORONTO — Rogers Communications announced today its discount brand Fido is marking its 25th anniversary by launching a new brand campaign and tagline, “At Your Side”. “From the beginning, Fido has been on a mission to put customers and communities first while being the ‘ultimate sidekick’ — with plans, deals and a great network. No matter what a customer takes on, wherever and whenever, Fido will be there every step of the way,” reads a Rogers press release. “I’d like to extend an enormous thank you to all of our customers who have trusted...