Rogers fires up summer of Ignite TV

TORONTO – Rogers Communications has officially launched its long awaited cable TV upgrade this week as it begins to aggressively market Ignite TV in Ontario.A TV spot featuring Lucy Liu, Gordon Ramsay, Paul Sorvino and real live Rogers technician Peter Dafos began airing Monday and Rogers has built three mobile units which will show off Ignite TV to the masses at various events across the GTA this summer. One was at the PGA Tour’s Canadian Open this past weekend in Oakville. It’s easier to show than to tell when it comes to new tech, after all.On Monday Rogers’ senior vice-president...