Rogers fills millennials gap with new, Canadian, Viceland
TORONTO - Rogers Media on Thursday made official something most knew – that its partnership with youth-centric Vice Media will lead to the launch of a new specialty TV channel, Viceland, in early 2016.Rogers Media president Rick Brace told Cartt.ca that the long-gestating Viceland channel replacing the media group's existing Bio specialty channel will help his company close a gap to reach fickle 18-to-34-year-olds prized by advertisers. "It's about filling a void for Rogers Media," said Brace in his first public comments since taking the helm at the company’s media division."Targeting millennials and understanding their needs and their concerns and...
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