Cable & Telecom

Rogers extends sponsorship of tennis’ Rogers Cup through 2020

TORONTO – Rogers has renewed its sponsorship agreement with Tennis Canada for the Rogers Cup tournament in Toronto and Montreal for another five years.The new deal sees Rogers as the title sponsor of the event through 2020, with Sportsnet renewing broadcast rights with expanded coverage for all rounds of the tournament in English and French beginning in 2016.  Sportsnet’s renewed broadcast agreement includes multimedia rights, including television, online and mobile.As part of the partnership, Rogers and Tennis Canada will work together on grassroots initiatives to help build the game in Canada.  Details on this and a full tournament broadcast schedule...