Rogers extends partnership with TIFF through 2027

Rogers and Toronto International Film Festival (TIFF) announced Tuesday they have signed a three-year agreement that will see Rogers return as the official presenting partner of the festival and its People’s Choice Award through 2027. The cable giant took over as presenting sponsor of TIFF in 2024, after long-time leading sponsor Bell ended its 28-year partnership with TIFF after the 2023 edition of the festival. Rogers’s expanded partnership with TIFF “builds on the success of TIFF ’24, which welcomed a record-breaking 700,000 attendees and hundreds of the world’s biggest filmmakers and stars,” said a Rogers press release. “We are excited to continue our partnership...