Rogers and Toronto International Film Festival (TIFF) announced Tuesday they have signed a three-year agreement that will see Rogers return as the official presenting partner of the festival and its People’s Choice Award through 2027.
The cable giant took over as presenting sponsor of TIFF in 2024, after long-time leading sponsor Bell ended its 28-year partnership with TIFF after the 2023 edition of the festival.
Rogers’s expanded partnership with TIFF “builds on the success of TIFF ’24, which welcomed a record-breaking 700,000 attendees and hundreds of the world’s biggest filmmakers and stars,” said a Rogers press release.
“We are excited to continue our partnership with Rogers through 2027, building on the terrific momentum we’ve created together,” TIFF CEO Cameron Bailey said in the release. “We share a vision of celebrating Canadian storytelling and commitment to excellence on a global stage, and we look forward to working together to create a truly remarkable 50th edition of our Festival in September.”
“We are committed to supporting world-class film and cinema and bringing the best in entertainment to Canadians,” Rogers CEO Tony Staffieri said in a statement. “We look forward to celebrating TIFF’s 50th edition this year and to continuing a successful multi-year partnership.”
As part of their agreement, Rogers and TIFF will create a new original content series in partnership with TIFF’s in-house Studio 9 production team, according to the press release. In addition, Rogers said it will develop and produce a 50th edition TV special to be aired exclusively on Citytv. Furthermore, Rogers customers will have access to VIP red carpet experiences through the company’s Rogers Beyond the Seat program, the release said.
The 50th edition of the Toronto International Film Festival, presented by Rogers, will take place from Sept. 4 to 14, 2025.
Image borrowed from Rogers’s website
