TORONTO – Just in time for the NBA playoffs, Rogers Digital Media has finalized a two-year deal extension with NBA.com as the exclusive Canadian representative for its online advertising.
Rogers Digital Media has been representing NBA.com in Canada since 2010. The new deal, which runs through September 2014, allows Rogers the ability to offer clients customized integrated business solutions designed to meet their brand objectives, and advertisers the opportunity to align their business with the NBA brand.
As the official online destination for the National Basketball Association (NBA) and its 30 teams, NBA.com has an average of more than 40 million combined video and page monthly views from Canada. Launched in 1995, the site offers live-event streaming, video highlights, fantasy games, stats, scores and special features.
