Radio & Television

Rogers expands VIP program to OMNI

TORONTO – The VIP program continues to grow at Rogers. Having launched such a program years ago on its cable side (where video and Internet customers got breaks on Rogers magazines and wireless phones), and more recently on its Jack FM radio station in Toronto, Rogers has now extended such a program to its broadcast TV outlets. On Monday, September 4th with the launch of its new fall season, Rogers OMNI Television will introduce OMNI VIP, "the first-ever rewards/loyalty program for conventional television viewers," says the press release. "While some credit card companies, retailers and radio stations have similar programs,...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.