TORONTO – Rogers Communications is donating $10 per employee and a total of $270,000 to select food banks, the Canadian Association of Food Banks (CAFB) announced Tuesday.
“This comes at a wonderful time of the year for food banks, assisting families who are in need of food,” said CAFB executive director Katharine Schmidt. “We are grateful for Rogers’on-going support at a local level. This donation is a wonderful gift.”
Rogers contributes to food banks in many communities throughout the year and Rogers Wireless and Fido are already a national sponsor in the Phones-For-Food program in partnership with the CAFB. The Phones-for-Food program was launched in 2003 by the CAFB to help alleviate hunger and divert electronic waste from landfill sites. Since the partnership began over $300,000 has been generated for food banks across the country. One donated wireless device, depending on its age and condition, can generate up to $5 for food banks.
“Rogers has a long tradition of giving back to the communities where we do business,” said Phil Lind, vice-chairman of Rogers Communications Inc. “We are pleased to make this donation on behalf of our 27,000 employees who are the reason behind our company’s success.”
