TORONTO – Rogers Digital Media has named Jennifer Holgate to the role of vice-president, digital sales and operations.
Holgate joins the company on September 4 and will be responsible for direct and integrated digital sales across Rogers Media’s owned and exclusive brands, as well as its advertising network business. She will play a pivotal role in planning, implementing and directing sales and client delivery strategies for the company’s continued digital business growth.
Prior to joining Rogers Media, Holgate served as SVP digital at Starcom MediaVest Group Canada, where she led digital and strategic integration. She also spent several years at Canwest in increasingly senior roles across multiple platforms, including digital.
“With more than 15 years of management experience focusing on digital business and media strategy, Jennifer has proven successful in overseeing high performing teams that deliver client satisfaction,” said chief digital officer Jason Tafler, in the announcement. “Her creativity and passion, combined with her solid understanding of how to marry technology with client needs, make her the ideal candidate to push us further toward our goal of being the No. 1 integrated media company in the country.”
