Rogers debuts Fido device payment program; launches free service contest

TORONTO – Rogers Communications’ Fido brand this week launched the Fido Payment Program, which allows customers to spread the cost of a new phone or tablet over 24 equal monthly payments at 0% interest. Rogers launched similar payment programs for devices last year, but only on its primary brand. This is the next step to phasing out device subsidies for its city brand. While most devices will not require a down-payment, some higher end devices may require one. The monthly service fee and the cost of the device are shown separately on the bill, and at the end of the...