TORONTO – Rogers is launching a trade-in program for its Fido wireless customers that will allow them to trade-in their old phones to save on a new one.
Called FidoTRADE, the new program is open to new and existing prepaid and postpaid Fido customers starting July 11, 2011. By trading in their old device and battery, regardless of which carrier it is coming from in Canada, the U.S. or anywhere else in the world, customers can opt to receive a credit towards the cost of a new phone activation or renewal of their Fido service.
All devices collected through the trade-in process are returned to Flipswap who refurbishes and redistributes a large portion of the traded phones. Phones with no trade-in value will be recycled in an environmentally compliant manner.
FidoTRADE will be available in-store only at Fido’s 85 corporate stores and later this summer, across the national Fido dealer network.
