Rogers commits $10 million in free ads to equity-seeking communities

TORONTO – Rogers Sports & Media today announced a program that includes giving a minimum of $10 million in free advertising and creative services over the next five years to charities and small businesses which support “equity-seeking communities.” The broadcasting and sports division of the communications giant says it has listened to and learned from its own employees and partners “about a variety of systemic racial issues inherent in our society, and these learnings have acutely shaped” this plan, the company is dubbing “All IN”. “All IN is dedicated to taking actions that will drive much-needed positive change as we...