ALEXANDRIA, VA - Martha Cronyn, senior research manager, and Karen Connors, research manager, at Rogers Cable took top prize Wednesday in CTAM's Research Case Study Award Competition. The Rogers duo won the award for “Winning the Home Phone," a project that integrated a multi-faceted research program of focus groups and online research, "as well as high-velocity testing – a technique where a random and statistically significant group of customers are targeted prior to official product/service launch – to help enter Rogers Home Phone into the Canadian residential phone market," says the CTAM National press release. "As a result, Rogers Cable...
