Rogers carries over Sportsnet brand to radio

TORONTO – Rogers has attached its Sportsnet television brand to its sports radio stations in Toronto and Calgary. Effective immediately, the former FAN stations will be known as Sportsnet Radio FAN 590 and Sportsnet Radio FAN 960, respectively.“We’re excited to bring the strength of these two brands together,” said newly minted Rogers Broadcasting president Scott Moore, in a statement on Wednesday. “Both the FAN and Sportsnet resonate with passionate local fans. Our fans want to talk about and interact with their local teams. We offer the best place to do that.”The move comes amidst industry rumours that rival CTV will soon...