Rogers brand awareness campaign in PEI a slam dunk

SUMMERSIDE, PE - Prince Edward Island basketball fans scored big after Rogers Communications signed a two-year, premier title sponsorship agreement with the Summerside Storm of the National Basketball League of Canada (NBL). Rogers’ first move was to hand out 4,000 complimentary tickets to Rogers Slam Dunk Day scheduled for October 26 as the Storm take on the Saint John Mill Rats in the first game at Credit Union Place. The sponsorship agreement also allows Rogers to support the Storm's community involvement at schools, basketball camps and store locations, in addition to in-game contests and the establishment of the ‘Rogers Zone’...