GATINEAU – The CRTC made public today 10 new specialty service applications made by Rogers Communications.
The company has asked for cat 2 licenses for:
Ampersand, “devoted to romance, love and relationships and would include series based on relationships, feature films, mini-series, made-for-television movies and occasional magazine-style shows focusing on this genre and its stars," reads the application.
Contessa, “devoted to programming related to relationships, lifestyle, beauty, trends and style, and would focus on the interests and needs of working women aged between 25 and 54 years.”
GGBG, “would feature entertainment programming about police, law, the courts, emergency and medical response teams, disaster and relief operations featuring people and organizations that uphold law and order in our society.”
Highwire, “devoted to the entire genre of action and adventure, including selections from crime fiction, epic and heroic drama. The service would consist of contemporary action and adventure films and series, mini-series, made-for-television movies, classic films and occasional magazine-style shows focusing on this genre and its stars.”
Home Made “would consist of programs that offer Canadians an interactive television experience and which provide immediate access to detailed step-by-step instructions, in-depth demonstrations and tips for do-it-yourself projects.”
Luxury Living “would be dedicated to the finer things in life. This service would feature all things that can bring a taste of the luxurious into our lives, from vacations and leisure activities to home furnishings, food and fashion.”
Puzzle “would be designed for Canadian adults 18-49. Programming would consist of horror, thriller, suspense and science fiction films as well as occasional game and magazine style shows focusing on these genres.”
The Competition Channel “would be devoted exclusively to reality-based programming, including competition-based reality and do-it-yourself makeover programs.”
Gold “would feature classic programs from the beginnings of television. Programming would explore vintage television and the cultural impact of television on our society by providing a window on television history.”
Epic TV “would be devoted to classic television programming.”
Also on the docket for the November 26 non-appearing hearing are:
CRUSH!, a proposed service that “would primarily consist of theatrical feature films aired on television, comedy series and dramatic series, mini-series, movies-for-television, animation, sports and music videos, and shows dedicated to a male audience of 18 to 34 years of age.” Backing it is George Burger, late of the Fight Network, Spotlight Television and Alliance Atlantis.
Canadian Small Business Television, a channel which “would provide viewers with information regarding government programs that foster business development, as well as informal and continuing education programs for business owners, members of professional associations and their staff. The programming would also inform potential entrepreneurs on how to start, develop and grow their business.”
Pure TV, a French language service focused on “health related programming including programs about hospital life, various recent developments with regard to medical science, pharmaceutical products and alternative health care, as well as general information relating to healthy nutrition, physical exercise and well-being.” It is backed by V owners Remstar.
TxT-TV is a service that “would provide content that inspires and provokes viewer participation and content contributions. The service would provide content directed to all adults 18+ and would provide a platform for moderated interactive conversation on various topics and interactive games.” This one is from mobile ad company Airborne Media.
ATN Comedy Channel One “would provide comedy in the Hindi language. In addition to Hindi comedy, it would also provide interviews with the comedians and scenes from their skits and shows, as well as movies.”
