Rogers applied for “It’s Our Game” trademarks ahead of 12-year NHL rights deal extension

Prior to announcing its new 12-year, $11B NHL media rights deal on Wednesday, Rogers Communications last week filed a number of trademark applications with the federal government’s Canadian Intellectual Property Office (CIPO). The trademarks include “Canada, It’s Our Game”, “It’s Our Game” and “This Is Our Game”. Rogers’s applications were filed March 27 and 28. In each trademark application, Rogers’s statement of the goods and services associated with the respective trademarks included “Promotion of goods and services of others through sponsorship of sports events” and “Entertainment in the nature of sports competitions; entertainment services in the nature of live sporting events transmitted...