TORONTO – Rogers Wireless on Tuesday released its guidelines for submission to its Rogers Wireless Mobile Content Fund, which was initially announced at the nextMEDIA conference in June.
A board – consisting of North By Northeast Music Festival and Conference founding owner and managing director Andy Mclean, Duopoly founding partner Catherine Tait, Rogers Wireless director of music, portal and content Robyn Walters, Rogers Group of Funds executive director Robin Mirsky and Rogers Wireless vice-president of new products Upinder Saini – will assess the submissions to the fund.
The fund application deadline is December 5. Funding will be provided for mobile pieces of a maximum of five minutes in length in the area of music, comedy, drama, animation, performance, documentary and instructional/lifestyle. No funding amounts were mentioned in a Rogers media release announcing the guidelines.
The release stated the “most original and innovative” mobile pieces would receive financing based on a judgement of their creative, financial and marketing /distribution plans.
The winning productions will be distributed via Rogers Wireless.
For more information about the Rogers Wireless Mobile Content Fund Guidelines visit http://www.shoprogers.com/aboutrogers/communitysupport/overview.asp.
