Radio / Television News

Rogers and Bell jockey for position in 4KTV race

TORONTO — The race to deliver live 4K sports events to TV customers in Canada heated up significantly in the last week, with Rogers slightly ahead of Bell at achieving major firsts in the industry.Thanks to an agreement with BT Sport in the UK, Rogers Sportsnet broadcast the National Basketball Association’s first-ever live NBA game in 4K, when the Toronto Raptors played against the Orlando Magic at The O2 Arena in London, England on January 14. That was six days before Bell’s TSN network is scheduled to broadcast its first NBA game in 4K (a.k.a. Ultra HD), when the Raptors...