Rogers Alerts delivers personalized offers to shoppers' smartphones

TORONTO – Customers of Sears, Future Shop and Second Cup can now get deals and special offers sent to their phones through Rogers Alerts. Launched Wednesday, Rogers Alerts is a new location-based mobile solution that allows Rogers wireless customers to access personalized, location-based offers from their favourite retailers on their smartphone. The platform requires retailers and other businesses to create virtual fences called geofences around their physical locations. When a mobile device on the Rogers wireless network is within the geofenced area, registered subscribers will receive exclusive and targeted offers via text message (SMS). Rogers Alerts will only be sent...