TORONTO – Customers of Sears, Future Shop and Second Cup can now get deals and special offers sent to their phones through Rogers Alerts.
Launched Wednesday, Rogers Alerts is a new location-based mobile solution that allows Rogers wireless customers to access personalized, location-based offers from their favourite retailers on their smartphone. The platform requires retailers and other businesses to create virtual fences called geofences around their physical locations. When a mobile device on the Rogers wireless network is within the geofenced area, registered subscribers will receive exclusive and targeted offers via text message (SMS).
Rogers Alerts will only be sent to Rogers subscribers who have signed up to receive offers. When registering, subscribers can customize content preferences so the offers are prioritized and targeted to their personal shopping and retail preferences. The program debuted with partners Sears Canada, Future Shop, Pizza Hut Canada, A&W, Second Cup and Rogers Wireless.
"We know that over half of Canadians are interested in signing up to receive relevant promotions and product offers on their smartphones, especially when the store is nearby," said Nyla Ahmad, Rogers’ VP of local digital, in the announcement. "With Rogers Alerts, we are leveraging the latest technology to deliver a truly unique proximity-based shopping experience that's personal, and exclusive to Rogers' wireless customers."
