TORONTO – Movies from The Walt Disney Company are now available on Rogers On Demand, the company announced this week, which was reported here.
The multi-year video on demand movie rental agreement means Rogers customers will be able to purchase on demand a selection of new release and library features from The Walt Disney Company’s extensive portfolio. Titles include the Disney/Pixar hit animated comedy-adventure Cars and blockbuster Pirates of the Caribbean: Dead Man’s Chest.
“We’re delighted to conclude our first VOD agreement in Canada, and to be working with Rogers to bring this wide selection of hit movie content to their customers in flexible, and importantly legitimate and secure, new ways," said Orest Olijnyk, senior vice-president and managing director, Canada for Buena Vista International Television.
The cable company also added another channel, American Movie Classics, to its analog service this week, in addition to Turner Classic Movies, which was earlier announced.
In a 2006 survey, 45% of Rogers customers said they wanted more movies, said the cable company.
American Movie Classics (AMC) is a 24-hour network that offers a comprehensive library of popular movies and a slate of programming that is a diverse, movie-based mix of original series, documentaries and specials.
In addition, Rogers is adding BBC World to its channel line-up providing customers the opportunity for a different perspective on international news and analysis in English.
"Rogers is continually striving to offer its customers the television experience that they demand," said David Purdy, vice-president and general manager, Television Services. "With the addition of AMC, Rogers will now offer customers a wider selection of movies that they want to see."
In order to make room on the line-up for these new services, CNBC and Speed Channel or BET or CNN Headline News (depending on the area) have been bumped to digital.
