TORONTO – Today the Amazon Prime Video joins other popular streaming apps, like Netflix and YouTube, on Rogers Communications’ Ignite TV platform.
(Others are coming, too, as we have reported, and we’d bet big they’re working hard to get Disney+ on the platform as soon as possible.)
“With the introduction of the Amazon Prime Video app, Ignite bundle customers will be able to access an even wider selection of popular TV shows and movies. This is only the beginning as we continue to expand our content offerings and provide a premium entertainment experience with more choice and convenience than ever before,” said Eric Bruno, senior vice-president of 5G, content and connected home products, in the company press release.
Ignite customers will now be able to voice search anything on the traditional TV platform as well as titles on Prime, Netflix, YouTube and others. Viewers can say “John Krasinski” into the voice remote, and the actor’s filmography across Netflix, on demand, live TV and now Prime Video, including his newest drama Tom Clancy’s Jack Ryan.
“Our goal has always been to provide Prime members with access to content they want to watch, how they want to watch it. By making the Prime Video app available via Ignite TV, we are helping to do just that,” added Andrew Bennett, director of worldwide business development for Amazon Prime Video in the release.
To access Amazon Prime Video on an Ignite TV set-top box, customers need an active Prime membership, which they then can authenticate through their set top box.
