TORONTO – Rogers today launched Small Business Specialist, a Canada-wide business assistance initiative that gives small business owners direct access to in-store, trained specialists who can advise them on business solutions needs.
The vast majority of small business owners (86%) say reliable communications technology support is "essential" in allowing them to focus on their core business, according to a new Ipsos Reid poll conducted on behalf of Rogers.
"Our small business customers have told us they want to conduct business locally with a partner who understands their unique needs," says John Boynton, executive vice president and chief marketing officer, Rogers. "With the support of a Small Business Specialist, our customers can focus time and resources on undertakings that will drive growth and success in their business."
The survey additionally suggests that support for communications technology including smart phones, Internet and web sites could potentially help small businesses to thrive:
• On average, Canadian small business owners spend 6.9 hours a week managing communications technology
• Eight in ten (79%) agree that communications technology support is as important to their business as other professional services they use (i.e. legal, accounting, etc.)
• 80% of small business owners also say that customer service makes or breaks their choice of a telecommunications partner
The small business specialists will provide small business owners with information on the latest devices, services and solutions for their business. From smartphones, mobile data plans and roaming options to business-grade office phones, Internet and TV services, these certified experts provide one-on-one consultation by phone or in person at one of 157 dealer locations.
Small Business Specialist builds on Rogers’ Live Agent experience, which provides small business customers with immediate, direct access to a live representative when calling for support.
