RIM announces BBM Music, a new social music sharing and discovery service

WATERLOO – Determined to catch up to consumer and not just business wireless trends, Research In Motion today announced it is running a closed beta trial of BBM Music.Calling it “an easy-to-use cloud-based service that enables social and viral music discovery by allowing users to build an evolving, community-based music library that is shared amongst their BBM Music friends,” it sounds great, but the company has a big mountain to climb.That said, BBM Music’s library will grow as new friends join the community where each user can select music from a catalogue with millions of songs from leading music companies...