Starts with the 2022 Canadian Car of the Year Awards, to air Feb. 28
BURLINGTON, Ont. – Canada’s motorsports and automotive channel REV TV announced today a new strategic partnership with Performance Productions Media Group (PPMG), a leading North American automotive publisher.
The two organizations will now “offer their current and future client brands advertising and sponsorship integration across television, digital and print publications along with social media, onsite events and original content creation,” a press release explains.
The partnership will begin with the production of the Automobile Journalists of Canada 2022 Canadian Car of the Year Awards, which will be aired live for the first time on REV TV on Monday, Feb. 28. The 30-minute broadcast will highlight 13 category winners and the Canadian Car of the Year and Canadian Utility Vehicle of the Year winners.
“REV TV has had the privilege to be working with PPMG around its weekly Tuning 365 show and has also benefited greatly from its creative and forward-thinking culture that both of our companies share, as well as a mutual passion for bringing the ever-evolving automotive lifestyle to consumers,” said Mike Garrow CEO of REV TV, in the press release.
“Now with our strategic partnership in place with PPMG and their extraordinary team, we look forward to offering existing and new clients pinpointed ways to reach a highly engaging audience,” he said.
“Our partnership with REV TV has continued to grow over the past two years and aligning our product portfolio to create a seamless offering for clients in the Canadian marketplace was the logical next step,” said Tim Rutledge, CEO of PPMG.
“Mike and his team have done an outstanding job creating a destination for Automotive & Motorsport enthusiasts across Canada. We can’t wait to develop more shows and concepts with them while seamlessly integrating our audiences to provide maximum ROI for clients.”
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